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Once the jazz musician learns all the fundamentals they can keep track of a lot of choices in an instant.

Sheena Iyengar

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Sheena Iyengar
Age: 55
Born: 1969
Born: November 29
Professor
Psychologist
University Teacher
Writer
City of Toronto
Sheena Sethi
Fundamentals
Track
Jazz
Musician
Choices
Keep
Learns
Instant

More quotes by Sheena Iyengar

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So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we don't really know how to differentiate these various options.
Sheena Iyengar
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So for decisions about happiness you essentially need at least both and probably even more than that, you probably also need to do analysis that doesn't involve yourself to get at the answer of what will make you happy in 10 years.
Sheena Iyengar
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I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is that choice does have limits and because of that I really try to take advantage of the domains in which I do have choice.
Sheena Iyengar
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What's interesting is that the way we go about finding our marriage partners today is quite different from the way it used to be in this culture.
Sheena Iyengar
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When Japanese went to Hawaii they would go straight and buy the same thing that they would buy in Japan. They just got it cheaper, which they liked. And so they would still eat the red bean ice cream or the green tea ice cream, but they didn't really take advantage of the variety and it wasn't clear that they cared.
Sheena Iyengar
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They [people] start asking themselves Well which one is the best? Which one would be good for me? And all those questions are much easier to ask if you're choosing from six than when you're choosing from 24 and if you look at the marketplace today most often we have a lot more than 24 of things to choose from.
Sheena Iyengar
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I've done a number of studies with speed dating and Match.com and what's interesting is that you know we still walk into a speed dating event, you know, thinking about what it is we're looking for in a mate and so you ask people, like women will say I'm looking for somebody who is really kind and sincere and smart and funny.
Sheena Iyengar
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I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store that offered you so many varieties, things you'd never contemplated before, you know like 250 mustards and vinegars and over 500 different kinds of fruits and vegetables, or over 2 dozen different types of water.
Sheena Iyengar
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People don't put as much of an emphasis in expanding their choices, so that, you know, one of the things that I learned when I was in Japan way back in the 1990's and there were all these quarrels happening between the U.S. and Japan about allowing more American products into the Japanese market.
Sheena Iyengar
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What you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story of your life to unfold.
Sheena Iyengar
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When companies try to guess what consumers want, they essentially make the choice for consumers.
Sheena Iyengar
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In America we tell our parents to bring their child home and put him or her in a crib as they get older, children sleep in they own room not in Mom and Dad's room. What are we training them for? It's independence, because that's what being empowered is all about.
Sheena Iyengar
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When people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more confident in their decisions, and are happier with what they choose.
Sheena Iyengar
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I think that too ended up affecting a lot of the different research questions that I later asked was really was about well to what extent... How do we balance choice as possibility and choice as limitations?
Sheena Iyengar
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The typical American reports making about 70 [choices] in a typical day.
Sheena Iyengar
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I could wear makeup today, and one person would say it looks bland, another would say it looks fake, and another might tell me I look really natural. Everyone is convinced their opinion is the truth, and that's what I struggle against.
Sheena Iyengar
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We're born with the desire, but we don't really know how to choose. We don't know what our taste is, and we don't know what we are seeing.
Sheena Iyengar
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I do think that there are cultural differences in the extent to which we value having more and more choice.
Sheena Iyengar
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The expansion of choice has become an explosion of choice.
Sheena Iyengar
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We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.
Sheena Iyengar