Quote

Once the jazz musician learns all the fundamentals they can keep track of a lot of choices in an instant.

Sheena Iyengar

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Sheena Iyengar
Age: 54
Born: 1969
Born: November 29
Professor
Psychologist
University Teacher
Writer
City of Toronto
Sheena Sethi
Track
Jazz
Musician
Choices
Keep
Learns
Instant
Fundamentals

More quotes by Sheena Iyengar

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People don't put as much of an emphasis in expanding their choices, so that, you know, one of the things that I learned when I was in Japan way back in the 1990's and there were all these quarrels happening between the U.S. and Japan about allowing more American products into the Japanese market.
Sheena Iyengar
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I've done a number of studies with speed dating and Match.com and what's interesting is that you know we still walk into a speed dating event, you know, thinking about what it is we're looking for in a mate and so you ask people, like women will say I'm looking for somebody who is really kind and sincere and smart and funny.
Sheena Iyengar
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The typical American reports making about 70 [choices] in a typical day.
Sheena Iyengar
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Being a Sikh meant having to do what Mom and Dad said, and going to temple, and Mom and Dad choosing who I would marry. But going to an American school taught me that I was the one who's supposed to make those choices.
Sheena Iyengar
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You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's cognition - they're already showing us signs that they want choice.
Sheena Iyengar
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I could wear makeup today, and one person would say it looks bland, another would say it looks fake, and another might tell me I look really natural. Everyone is convinced their opinion is the truth, and that's what I struggle against.
Sheena Iyengar
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We began to look at Why is that? And a large part of that has to do with the fact that when people have a lot of options to choose from they don't know how to tell them apart. They don't know how to keep track of them.
Sheena Iyengar
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The expansion of choice has become an explosion of choice.
Sheena Iyengar
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Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.
Sheena Iyengar
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When people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more confident in their decisions, and are happier with what they choose.
Sheena Iyengar
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In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences between the options.
Sheena Iyengar
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I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store that offered you so many varieties, things you'd never contemplated before, you know like 250 mustards and vinegars and over 500 different kinds of fruits and vegetables, or over 2 dozen different types of water.
Sheena Iyengar
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I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is that choice does have limits and because of that I really try to take advantage of the domains in which I do have choice.
Sheena Iyengar
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A clear right answer and the opportunity to change the options? This is the chooser’s dream.
Sheena Iyengar
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In America we tell our parents to bring their child home and put him or her in a crib as they get older, children sleep in they own room not in Mom and Dad's room. What are we training them for? It's independence, because that's what being empowered is all about.
Sheena Iyengar
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The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which case are people more likely to stop when they saw the display of jams and what we found was that more people stopped when there were 24 jams.
Sheena Iyengar
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I think that too ended up affecting a lot of the different research questions that I later asked was really was about well to what extent... How do we balance choice as possibility and choice as limitations?
Sheena Iyengar
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When companies try to guess what consumers want, they essentially make the choice for consumers.
Sheena Iyengar
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What you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story of your life to unfold.
Sheena Iyengar
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I mean it wasn't that they sat around thinking oh gosh I needed more choices in my grocery stores the way I had come to think about it as an American growing up.
Sheena Iyengar