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I mean we know that some choice makes you better off than no choice. Now do we get better off if we go from a lot of choice versus a few choices? And there I think the answer is much, much, much more complicated.
Sheena Iyengar
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Sheena Iyengar
Age: 54
Born: 1969
Born: November 29
Professor
Psychologist
University Teacher
Writer
City of Toronto
Sheena Sethi
Much
Complicated
Think
Answer
Thinking
Choice
Answers
Choices
Makes
Better
Mean
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More quotes by Sheena Iyengar
I've done a number of studies with speed dating and Match.com and what's interesting is that you know we still walk into a speed dating event, you know, thinking about what it is we're looking for in a mate and so you ask people, like women will say I'm looking for somebody who is really kind and sincere and smart and funny.
Sheena Iyengar
I didn't really give them anymore than one choice, soda or no soda. They didn't... whereas we put a lot of stock in the differences between soda.
Sheena Iyengar
About the only time our gut can truly outperform our reason is if we truly have developed a kind of informed intuition. So that means the chess master or someone who has really thought about it and given themselves feedback on a particular activity for at least 10,000 hours or more.
Sheena Iyengar
As we get older, we get better at choosing in ways that will make us happy. We do a better job at picking activities that make us happy, and at spending time with people who make us happy. We're also better at letting things go.
Sheena Iyengar
I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is that choice does have limits and because of that I really try to take advantage of the domains in which I do have choice.
Sheena Iyengar
The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which case are people more likely to stop when they saw the display of jams and what we found was that more people stopped when there were 24 jams.
Sheena Iyengar
Choice is more than picking 'x' over 'y.' It is a responsibility to separate the meaningful and the uplifting from the trivial and the disheartening. It is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.
Sheena Iyengar
People don't put as much of an emphasis in expanding their choices, so that, you know, one of the things that I learned when I was in Japan way back in the 1990's and there were all these quarrels happening between the U.S. and Japan about allowing more American products into the Japanese market.
Sheena Iyengar
First-generation children were strongly influenced by their immigrant parents' approach to choice. For them, choice was not just a way of defining and asserting their individuality, but a way to create community and harmony by deferring to the choices of people whom they trusted and respected.
Sheena Iyengar
I put out a good 10 different types of drinks for them and they just said, Oh, okay, so it's just one choice. One choice? I gave you Coke, Pepsi, Ginger Ale, Sprite. They saw that as one choice. Now why was that one choice? Because they felt, well, it was just all soda.
Sheena Iyengar
We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.
Sheena Iyengar
We began to look at Why is that? And a large part of that has to do with the fact that when people have a lot of options to choose from they don't know how to tell them apart. They don't know how to keep track of them.
Sheena Iyengar
The expansion of choice has become an explosion of choice.
Sheena Iyengar
So for decisions about happiness you essentially need at least both and probably even more than that, you probably also need to do analysis that doesn't involve yourself to get at the answer of what will make you happy in 10 years.
Sheena Iyengar
Well certainly not having any choice - having your entire life dictated by others.
Sheena Iyengar
I do think that there are cultural differences in the extent to which we value having more and more choice.
Sheena Iyengar
When people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more confident in their decisions, and are happier with what they choose.
Sheena Iyengar
In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences between the options.
Sheena Iyengar
Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots of different biases, particularly if what you're deciding is something that you really, that expertise can be brought to bear on it, there is a way in which you can align the odds, so then you should really use reason.
Sheena Iyengar
The phantasmagoria, the actual experience that we try to understand and organize through narrative, varies from place to place. No single narrative serves the needs of everyone everywhere.
Sheena Iyengar
