Quote

The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves in a situation in which we're forced to make difficult choices about our parents, other loved ones, or even ourselves that ultimately boil down to calculations of worth and value.

Sheena Iyengar

Change background

T
T
T

Change font

TAGS & TOPICS

Sheena Iyengar
Age: 55
Born: 1969
Born: November 29
Professor
Psychologist
University Teacher
Writer
City of Toronto
Sheena Sethi
Find
Parent
Value
Developments
Mean
Situation
Development
Calculations
Even
Choices
Worth
Continues
Make
Quality
Parents
Forced
People
Values
Ones
Improve
Living
Health
Eventually
Difficult
Longer
Ultimately
Care
Loved
Likely
Boil

More quotes by Sheena Iyengar

Image
My child's first word was more, but and it's all about, I want. I'm going to tell you what I want and what I don't want. It's about my desire to express my preferences. And that is really innate.
Sheena Iyengar
Image
About the only question that we would say and this is a big one in our lives that we would say you don't just use pure reason to decide the answer to is anything that affects your happiness, because then gut and reason answer very different questions. So gut tells you How do I feel about this right now?
Sheena Iyengar
Image
As we get older, we get better at choosing in ways that will make us happy. We do a better job at picking activities that make us happy, and at spending time with people who make us happy. We're also better at letting things go.
Sheena Iyengar
Image
When companies try to guess what consumers want, they essentially make the choice for consumers.
Sheena Iyengar
Image
So it was constantly going back and forth between these two cultures that kept raising the question, well, how important is personal freedom? And I think that has always been of interest to me.
Sheena Iyengar
Image
You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's cognition - they're already showing us signs that they want choice.
Sheena Iyengar
Image
You know give me choices that are truly different from one another, otherwise they don't regard them as meaningful choices.
Sheena Iyengar
Image
Life hands us a lot of hard choices, and other people can help us more than we might realize. We often think we should make important decisions using just our own internal resources. What are the pros and cons? What does my gut tell me? But often we have friends and family who know us in ways we don't know ourselves.
Sheena Iyengar
Image
When people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely to make a choice, are more confident in their decisions, and are happier with what they choose.
Sheena Iyengar
Image
When I was in Russia I found that I thought I was going to give these people that I was interviewing a whole bunch of choice in terms of what they could drink while we were chatting.
Sheena Iyengar
Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live and use choice as a way in which we can facilitate our ability to live and that is something we really were born with.
Sheena Iyengar
Image
The key to getting the most from choice is to be choosy about choosing.
Sheena Iyengar
Image
In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences between the options.
Sheena Iyengar
Image
I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is that choice does have limits and because of that I really try to take advantage of the domains in which I do have choice.
Sheena Iyengar
Image
So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we don't really know how to differentiate these various options.
Sheena Iyengar
Image
What you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story of your life to unfold.
Sheena Iyengar
Image
A clear right answer and the opportunity to change the options? This is the chooser’s dream.
Sheena Iyengar
Image
I've done a number of studies with speed dating and Match.com and what's interesting is that you know we still walk into a speed dating event, you know, thinking about what it is we're looking for in a mate and so you ask people, like women will say I'm looking for somebody who is really kind and sincere and smart and funny.
Sheena Iyengar
Image
Well certainly not having any choice - having your entire life dictated by others.
Sheena Iyengar
Image
We also don't always know what we want. And in those cases it can actually make us worse off because it's actually easier to figure out what you want and to figure out how the options differ if you have about a handful of them than if you have a hundred of them.
Sheena Iyengar