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Being a Sikh meant having to do what Mom and Dad said, and going to temple, and Mom and Dad choosing who I would marry. But going to an American school taught me that I was the one who's supposed to make those choices.
Sheena Iyengar
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Sheena Iyengar
Age: 55
Born: 1969
Born: November 29
Professor
Psychologist
University Teacher
Writer
City of Toronto
Sheena Sethi
Meant
Sikh
Taught
Temple
Choices
Choosing
American
Temples
School
Marry
Going
Dad
Make
Mom
Would
Supposed
More quotes by Sheena Iyengar
When I was in Russia I found that I thought I was going to give these people that I was interviewing a whole bunch of choice in terms of what they could drink while we were chatting.
Sheena Iyengar
Once the jazz musician learns all the fundamentals they can keep track of a lot of choices in an instant.
Sheena Iyengar
As we get older, we get better at choosing in ways that will make us happy. We do a better job at picking activities that make us happy, and at spending time with people who make us happy. We're also better at letting things go.
Sheena Iyengar
About the only question that we would say and this is a big one in our lives that we would say you don't just use pure reason to decide the answer to is anything that affects your happiness, because then gut and reason answer very different questions. So gut tells you How do I feel about this right now?
Sheena Iyengar
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live and use choice as a way in which we can facilitate our ability to live and that is something we really were born with.
Sheena Iyengar
I could wear makeup today, and one person would say it looks bland, another would say it looks fake, and another might tell me I look really natural. Everyone is convinced their opinion is the truth, and that's what I struggle against.
Sheena Iyengar
People don't put as much of an emphasis in expanding their choices, so that, you know, one of the things that I learned when I was in Japan way back in the 1990's and there were all these quarrels happening between the U.S. and Japan about allowing more American products into the Japanese market.
Sheena Iyengar
The typical American reports making about 70 [choices] in a typical day.
Sheena Iyengar
When Japanese went to Hawaii they would go straight and buy the same thing that they would buy in Japan. They just got it cheaper, which they liked. And so they would still eat the red bean ice cream or the green tea ice cream, but they didn't really take advantage of the variety and it wasn't clear that they cared.
Sheena Iyengar
Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.
Sheena Iyengar
We're born with the desire, but we don't really know how to choose. We don't know what our taste is, and we don't know what we are seeing.
Sheena Iyengar
The phantasmagoria, the actual experience that we try to understand and organize through narrative, varies from place to place. No single narrative serves the needs of everyone everywhere.
Sheena Iyengar
So for decisions about happiness you essentially need at least both and probably even more than that, you probably also need to do analysis that doesn't involve yourself to get at the answer of what will make you happy in 10 years.
Sheena Iyengar
We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.
Sheena Iyengar
So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we don't really know how to differentiate these various options.
Sheena Iyengar
I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is that choice does have limits and because of that I really try to take advantage of the domains in which I do have choice.
Sheena Iyengar
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store that offered you so many varieties, things you'd never contemplated before, you know like 250 mustards and vinegars and over 500 different kinds of fruits and vegetables, or over 2 dozen different types of water.
Sheena Iyengar
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that there were lots of questions that constantly kept arising about how much choices I actually could have.
Sheena Iyengar
What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility of choice a man is not a man but a member, an instrument, a thing. —Archibald MacLeish
Sheena Iyengar
My child's first word was more, but and it's all about, I want. I'm going to tell you what I want and what I don't want. It's about my desire to express my preferences. And that is really innate.
Sheena Iyengar
