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In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences between the options.
Sheena Iyengar
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Sheena Iyengar
Age: 54
Born: 1969
Born: November 29
Professor
Psychologist
University Teacher
Writer
City of Toronto
Sheena Sethi
Different
Depends
Much
Value
Things
Differences
Choices
Ability
Values
Options
Reality
Perceive
Many
Choice
More quotes by Sheena Iyengar
I think that too ended up affecting a lot of the different research questions that I later asked was really was about well to what extent... How do we balance choice as possibility and choice as limitations?
Sheena Iyengar
Life hands us a lot of hard choices, and other people can help us more than we might realize. We often think we should make important decisions using just our own internal resources. What are the pros and cons? What does my gut tell me? But often we have friends and family who know us in ways we don't know ourselves.
Sheena Iyengar
So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we don't really know how to differentiate these various options.
Sheena Iyengar
We also don't always know what we want. And in those cases it can actually make us worse off because it's actually easier to figure out what you want and to figure out how the options differ if you have about a handful of them than if you have a hundred of them.
Sheena Iyengar
The expansion of choice has become an explosion of choice.
Sheena Iyengar
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves in a situation in which we're forced to make difficult choices about our parents, other loved ones, or even ourselves that ultimately boil down to calculations of worth and value.
Sheena Iyengar
I've done a number of studies with speed dating and Match.com and what's interesting is that you know we still walk into a speed dating event, you know, thinking about what it is we're looking for in a mate and so you ask people, like women will say I'm looking for somebody who is really kind and sincere and smart and funny.
Sheena Iyengar
About the only question that we would say and this is a big one in our lives that we would say you don't just use pure reason to decide the answer to is anything that affects your happiness, because then gut and reason answer very different questions. So gut tells you How do I feel about this right now?
Sheena Iyengar
Well certainly not having any choice - having your entire life dictated by others.
Sheena Iyengar
I could wear makeup today, and one person would say it looks bland, another would say it looks fake, and another might tell me I look really natural. Everyone is convinced their opinion is the truth, and that's what I struggle against.
Sheena Iyengar
I mean can you walk to school on your own? Can you study science? Can you study math? Can you go to a normal school? Do you need to go to a special school? What is going to become of you when you grow up? Are you going to have to live on social security and SSI?
Sheena Iyengar
The key to getting the most from choice is to be choosy about choosing.
Sheena Iyengar
They [people] start asking themselves Well which one is the best? Which one would be good for me? And all those questions are much easier to ask if you're choosing from six than when you're choosing from 24 and if you look at the marketplace today most often we have a lot more than 24 of things to choose from.
Sheena Iyengar
What's interesting is that the way we go about finding our marriage partners today is quite different from the way it used to be in this culture.
Sheena Iyengar
The phantasmagoria, the actual experience that we try to understand and organize through narrative, varies from place to place. No single narrative serves the needs of everyone everywhere.
Sheena Iyengar
People don't put as much of an emphasis in expanding their choices, so that, you know, one of the things that I learned when I was in Japan way back in the 1990's and there were all these quarrels happening between the U.S. and Japan about allowing more American products into the Japanese market.
Sheena Iyengar
We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.
Sheena Iyengar
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that there were lots of questions that constantly kept arising about how much choices I actually could have.
Sheena Iyengar
Now to what...? How we teach people to make choices and the things they're going to make choices over - that is culturally learned.
Sheena Iyengar
As we get older, we get better at choosing in ways that will make us happy. We do a better job at picking activities that make us happy, and at spending time with people who make us happy. We're also better at letting things go.
Sheena Iyengar
