Quote

The key to getting the most from choice is to be choosy about choosing.

Sheena Iyengar

Change background

T
T
T

Change font

TAGS & TOPICS

Sheena Iyengar
Age: 54
Born: 1969
Born: November 29
Professor
Psychologist
University Teacher
Writer
City of Toronto
Sheena Sethi
Inspiration
Choices
Getting
Choosy
Choosing
Motivation
Keys
Choice

More quotes by Sheena Iyengar

Image
The expansion of choice has become an explosion of choice.
Sheena Iyengar
Image
As we get older, we get better at choosing in ways that will make us happy. We do a better job at picking activities that make us happy, and at spending time with people who make us happy. We're also better at letting things go.
Sheena Iyengar
Image
I mean it wasn't that they sat around thinking oh gosh I needed more choices in my grocery stores the way I had come to think about it as an American growing up.
Sheena Iyengar
Image
In order to 'hold fast' to something, one must allow oneself to be held to something. That commitment may be one of the hardest things to practice in a world of so much choice.
Sheena Iyengar
Image
Life hands us a lot of hard choices, and other people can help us more than we might realize. We often think we should make important decisions using just our own internal resources. What are the pros and cons? What does my gut tell me? But often we have friends and family who know us in ways we don't know ourselves.
Sheena Iyengar
Image
When Japanese went to Hawaii they would go straight and buy the same thing that they would buy in Japan. They just got it cheaper, which they liked. And so they would still eat the red bean ice cream or the green tea ice cream, but they didn't really take advantage of the variety and it wasn't clear that they cared.
Sheena Iyengar
Image
I've done a number of studies with speed dating and Match.com and what's interesting is that you know we still walk into a speed dating event, you know, thinking about what it is we're looking for in a mate and so you ask people, like women will say I'm looking for somebody who is really kind and sincere and smart and funny.
Sheena Iyengar
Image
Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.
Sheena Iyengar
Image
When companies try to guess what consumers want, they essentially make the choice for consumers.
Sheena Iyengar
Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves in a situation in which we're forced to make difficult choices about our parents, other loved ones, or even ourselves that ultimately boil down to calculations of worth and value.
Sheena Iyengar
Image
We began to look at Why is that? And a large part of that has to do with the fact that when people have a lot of options to choose from they don't know how to tell them apart. They don't know how to keep track of them.
Sheena Iyengar
Image
You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's cognition - they're already showing us signs that they want choice.
Sheena Iyengar
Image
You know give me choices that are truly different from one another, otherwise they don't regard them as meaningful choices.
Sheena Iyengar
Image
About the only time our gut can truly outperform our reason is if we truly have developed a kind of informed intuition. So that means the chess master or someone who has really thought about it and given themselves feedback on a particular activity for at least 10,000 hours or more.
Sheena Iyengar
Image
People don't put as much of an emphasis in expanding their choices, so that, you know, one of the things that I learned when I was in Japan way back in the 1990's and there were all these quarrels happening between the U.S. and Japan about allowing more American products into the Japanese market.
Sheena Iyengar
Image
My child's first word was more, but and it's all about, I want. I'm going to tell you what I want and what I don't want. It's about my desire to express my preferences. And that is really innate.
Sheena Iyengar
Image
I mean can you walk to school on your own? Can you study science? Can you study math? Can you go to a normal school? Do you need to go to a special school? What is going to become of you when you grow up? Are you going to have to live on social security and SSI?
Sheena Iyengar
Image
I mean we know that some choice makes you better off than no choice. Now do we get better off if we go from a lot of choice versus a few choices? And there I think the answer is much, much, much more complicated.
Sheena Iyengar
Image
What's interesting is that the way we go about finding our marriage partners today is quite different from the way it used to be in this culture.
Sheena Iyengar
Image
When I was in Russia I found that I thought I was going to give these people that I was interviewing a whole bunch of choice in terms of what they could drink while we were chatting.
Sheena Iyengar