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We are sculptors finding ourselves in the evolution of choosing, not in the results of choice.

Sheena Iyengar

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Sheena Iyengar
Age: 54
Born: 1969
Born: November 29
Professor
Psychologist
University Teacher
Writer
City of Toronto
Sheena Sethi
Sculptors
Choosing
Findings
Finding
Evolution
Choice
Results
Choices

More quotes by Sheena Iyengar

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Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that there were lots of questions that constantly kept arising about how much choices I actually could have.
Sheena Iyengar
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First-generation children were strongly influenced by their immigrant parents' approach to choice. For them, choice was not just a way of defining and asserting their individuality, but a way to create community and harmony by deferring to the choices of people whom they trusted and respected.
Sheena Iyengar
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The expansion of choice has become an explosion of choice.
Sheena Iyengar
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In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences between the options.
Sheena Iyengar
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The phantasmagoria, the actual experience that we try to understand and organize through narrative, varies from place to place. No single narrative serves the needs of everyone everywhere.
Sheena Iyengar
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About the only time our gut can truly outperform our reason is if we truly have developed a kind of informed intuition. So that means the chess master or someone who has really thought about it and given themselves feedback on a particular activity for at least 10,000 hours or more.
Sheena Iyengar
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You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's cognition - they're already showing us signs that they want choice.
Sheena Iyengar
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Being a Sikh meant having to do what Mom and Dad said, and going to temple, and Mom and Dad choosing who I would marry. But going to an American school taught me that I was the one who's supposed to make those choices.
Sheena Iyengar
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When Japanese went to Hawaii they would go straight and buy the same thing that they would buy in Japan. They just got it cheaper, which they liked. And so they would still eat the red bean ice cream or the green tea ice cream, but they didn't really take advantage of the variety and it wasn't clear that they cared.
Sheena Iyengar
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They [people] start asking themselves Well which one is the best? Which one would be good for me? And all those questions are much easier to ask if you're choosing from six than when you're choosing from 24 and if you look at the marketplace today most often we have a lot more than 24 of things to choose from.
Sheena Iyengar
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We are often in society told to make decisions in one of two ways. We're either told Use your gut, just go with how you feel about it and let that guide you, or we're told to use reason - some very deliberative methodical process of pros and cons and really thinking it through.
Sheena Iyengar
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In order to 'hold fast' to something, one must allow oneself to be held to something. That commitment may be one of the hardest things to practice in a world of so much choice.
Sheena Iyengar
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I mean we know that some choice makes you better off than no choice. Now do we get better off if we go from a lot of choice versus a few choices? And there I think the answer is much, much, much more complicated.
Sheena Iyengar
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Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.
Sheena Iyengar
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Once the jazz musician learns all the fundamentals they can keep track of a lot of choices in an instant.
Sheena Iyengar
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Now to what...? How we teach people to make choices and the things they're going to make choices over - that is culturally learned.
Sheena Iyengar
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My child's first word was more, but and it's all about, I want. I'm going to tell you what I want and what I don't want. It's about my desire to express my preferences. And that is really innate.
Sheena Iyengar
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The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which case are people more likely to stop when they saw the display of jams and what we found was that more people stopped when there were 24 jams.
Sheena Iyengar
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I didn't really give them anymore than one choice, soda or no soda. They didn't... whereas we put a lot of stock in the differences between soda.
Sheena Iyengar
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I mean can you walk to school on your own? Can you study science? Can you study math? Can you go to a normal school? Do you need to go to a special school? What is going to become of you when you grow up? Are you going to have to live on social security and SSI?
Sheena Iyengar