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What you see determines how you interpret the world, which in turn influences what you expect of the world and how you expect the story of your life to unfold.
Sheena Iyengar
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Sheena Iyengar
Age: 54
Born: 1969
Born: November 29
Professor
Psychologist
University Teacher
Writer
City of Toronto
Sheena Sethi
World
Determine
Expect
Influence
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Turns
Unfold
Story
Interpret
Stories
Determines
Life
Influences
More quotes by Sheena Iyengar
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi camp or something.
Sheena Iyengar
I've done a number of studies with speed dating and Match.com and what's interesting is that you know we still walk into a speed dating event, you know, thinking about what it is we're looking for in a mate and so you ask people, like women will say I'm looking for somebody who is really kind and sincere and smart and funny.
Sheena Iyengar
I think that too ended up affecting a lot of the different research questions that I later asked was really was about well to what extent... How do we balance choice as possibility and choice as limitations?
Sheena Iyengar
If we ask for more and more material for the construction, i.e. more and more choice, we're likely to end up with a lot of combinations that don't do much for us or are far more complex than they need to be.
Sheena Iyengar
I put out a good 10 different types of drinks for them and they just said, Oh, okay, so it's just one choice. One choice? I gave you Coke, Pepsi, Ginger Ale, Sprite. They saw that as one choice. Now why was that one choice? Because they felt, well, it was just all soda.
Sheena Iyengar
As we get older, we get better at choosing in ways that will make us happy. We do a better job at picking activities that make us happy, and at spending time with people who make us happy. We're also better at letting things go.
Sheena Iyengar
In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences between the options.
Sheena Iyengar
The typical American reports making about 70 [choices] in a typical day.
Sheena Iyengar
I didn't really give them anymore than one choice, soda or no soda. They didn't... whereas we put a lot of stock in the differences between soda.
Sheena Iyengar
We began to look at Why is that? And a large part of that has to do with the fact that when people have a lot of options to choose from they don't know how to tell them apart. They don't know how to keep track of them.
Sheena Iyengar
So it was constantly going back and forth between these two cultures that kept raising the question, well, how important is personal freedom? And I think that has always been of interest to me.
Sheena Iyengar
Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they have fewer.
Sheena Iyengar
When companies try to guess what consumers want, they essentially make the choice for consumers.
Sheena Iyengar
Choice is more than picking 'x' over 'y.' It is a responsibility to separate the meaningful and the uplifting from the trivial and the disheartening. It is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.
Sheena Iyengar
What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility of choice a man is not a man but a member, an instrument, a thing. —Archibald MacLeish
Sheena Iyengar
So for decisions about happiness you essentially need at least both and probably even more than that, you probably also need to do analysis that doesn't involve yourself to get at the answer of what will make you happy in 10 years.
Sheena Iyengar
The phantasmagoria, the actual experience that we try to understand and organize through narrative, varies from place to place. No single narrative serves the needs of everyone everywhere.
Sheena Iyengar
I mean it wasn't that they sat around thinking oh gosh I needed more choices in my grocery stores the way I had come to think about it as an American growing up.
Sheena Iyengar
What's interesting is that the way we go about finding our marriage partners today is quite different from the way it used to be in this culture.
Sheena Iyengar
First-generation children were strongly influenced by their immigrant parents' approach to choice. For them, choice was not just a way of defining and asserting their individuality, but a way to create community and harmony by deferring to the choices of people whom they trusted and respected.
Sheena Iyengar
