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Marketing that works is marketing that people choose to notice.

Seth

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Seth
Age: 62
Born: 1962
Born: September 16
Cartoonist
Comics Artist
Clinton
Ontario
Gregory Gallant
Notice
Marketing
Works
Choose
People

More quotes by Seth

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It's sad and upsetting when you see somebody crying hysterically, but at the same time it's real funny.
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We've been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all to prefer fitting in with the right people
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Expectations are the engines of our perceptions.
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If you want to know what you think of yourself, then ask yourself what you think of others and you will find the answer.
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Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.
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Do not place the words of ANYONE above the feelings of your own being. You can learn much from others, but the deepest knowledge must come from within yourself.
Seth
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Hatred of war will not bring peace. Only love of peace will bring about those conditions.
Seth
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We see what we believe, not the other way around.
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The magical approach is indeed the natural approach to life's experience. It is the adult version of childhood knowledge, the human version of the animals' knowledge, the conscious version of 'unconscious' comprehension.
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The best experiences and the biggest ideas don't fit into a category. They change it. They don't get filed away, they transform us.
Seth
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Consciousness is, among other things, a spontaneous exercise in creativity.
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Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.
Seth
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Leaps look good in the movies, but in fact, success is mostly about finding a path and walking it one step at a time.
Seth
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A generation that hates war will not bring peace. A generation that loves peace will bring peace.
Seth
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You must realize that what you are cannot be seen in a mirror. What you see in a mirror is but a dim reflection of your true reality.
Seth
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The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail along the way to reaching a bigger goal is the untold secret of success.
Seth
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The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
Seth
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What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.
Seth
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The very fact that it might not work is precisely why you should and must do this.
Seth
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You create your reality. You will find this freedom by learning to look inward, and by realizing that you create the reality that you know. There are no exceptions to this rule. Your successes and your failures alike, you have yourselves created. If you would but understand, this is the truth that would make you free.
Seth