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People do not buy goods and services. They buy relations, stories and magic.

Seth

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Seth
Age: 62
Born: 1962
Born: September 16
Cartoonist
Comics Artist
Clinton
Ontario
Gregory Gallant
Services
Relations
Goods
Marketing
Relation
Magic
Stories
People

More quotes by Seth

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We see what we believe, not the other way around.
Seth
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The best experiences and the biggest ideas don't fit into a category. They change it. They don't get filed away, they transform us.
Seth
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People claim that love is the deepest feeling, but don't you believe it. Loneliness is the most affecting of human emotions. Nothing makes life more vivid. If you wish to live in the moment, I recommend intense loneliness.
Seth
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It is very important that you express your idealism actively, to what ever extent you can, for this increases your sense of worth and power.
Seth
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My mother-in-law is obsessed with clowns.
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Stop advertising and start innovating.
Seth
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The best time to do great customer service is when a customer is upset.
Seth
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The only real help is self-help. Anything else is just designed to get you to the point where you can help yourself.
Seth
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You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.
Seth
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If you want to know what you think of yourself, then ask yourself what you think of others and you will find the answer.
Seth
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Marketing that works is marketing that people choose to notice.
Seth
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Don't worry about your stuff. Worry about making meaning instead.
Seth
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Courage is the willingness to speak the truth about what you see and to own what you say.
Seth
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We can't rely on others to be our teachers anymorethe future belongs to individuals who decide to become great bosses (and teachers).
Seth
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Your intent to find a mate sends out 'strands of consciousness' however, composed of desire and intent. Like detectives, these search the world, looking in a completely different way than a physical sleuth. The world is probed with your characteristics in mind, seeking for someone else with characteristics that will best suit your own.
Seth
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We've been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all to prefer fitting in with the right people
Seth
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The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
Seth
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Giving your team cover for their cowardice is foolish. Give them a platform for bravery instead.
Seth
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Either you’re going to tell stories that spread, or you will become irrelevant.
Seth
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Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most.
Seth