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Advertising is just a symptom, a tactic. Marketing is about far more than that.

Seth

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Seth
Age: 62
Born: 1962
Born: September 16
Cartoonist
Comics Artist
Clinton
Ontario
Gregory Gallant
Symptom
Tactics
Symptoms
Marketing
Advertising
Tactic

More quotes by Seth

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The miracle of your being cannot escape itself. Your thoughts blossom into events. Your beliefs grow as surely in time and space as flowers do.
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The best experiences and the biggest ideas don't fit into a category. They change it. They don't get filed away, they transform us.
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The most I can do is to acquaint you with the authority of your own psyche - to give you a trust in the nature of your being. For, if you trust what you are, you can never go wrong in whatever terms you use. You can fly through belief systems as a butterfly flies through back yards.
Seth
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Giving your team cover for their cowardice is foolish. Give them a platform for bravery instead.
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Anyone who takes responsibility for getting something done is welcome to ask for the authority to do it.
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As far as you are concerned the present is your point of action, focus and power, and from that point of volition you form both your future and past. Realizing this, you will understand that you are not at the mercy of a past over which you have no control.
Seth
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On the other hand technology brings within your reach the great therapy of music this activates the inner living cells of your body, stimulates the energy of the inner self and helps to unite the conscious mind with the other portions of your being.
Seth
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It is not virtuous in any way to put yourself down, or to punish yourself, because you do not feel you have lived up to your best behavior at any given time.
Seth
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You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.
Seth
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The past existed in multitudinous ways. You only experienced one probable past. By changing this past in your mind, now, in your present, you can change not only its nature but its effect, and not only upon yourself but upon others.
Seth
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Leaps look good in the movies, but in fact, success is mostly about finding a path and walking it one step at a time.
Seth
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Don’t try to please everyone. There are countless people who don’t want one, haven’t heard of one or actively hate it. So what?
Seth
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We've been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all to prefer fitting in with the right people
Seth
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An artists is someone who does something for the first time, something human, something that touches another.
Seth
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The people who successfully start independent businesses (franchises, I think are a different thing) do it because we have no real choice in the matter. The voice in our heads won't shut up until we discover if we're right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime.
Seth
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Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.
Seth
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Powerful advertising is anticipated, personal, and relevant.
Seth
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You create your reality. You will find this freedom by learning to look inward, and by realizing that you create the reality that you know. There are no exceptions to this rule. Your successes and your failures alike, you have yourselves created. If you would but understand, this is the truth that would make you free.
Seth
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The paradox is that by the time you get to be senior, the decisions that matter the most are the ones that would be best made made by people who are junior.
Seth
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Expectations are the engines of our perceptions.
Seth