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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Way
Means
Hiv
Things
Ideas
Viruses
Look
Zero
Looks
Contact
Need
Horrible
Mean
Spread
Needs
Patient
Much
Follow
Virus

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If you can't sell to 1 in 1000, why market to a million?
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Too often, the person who wrecks our work is us.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.
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Average feels safe but it's not. It's invisible.
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