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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Company
Companies
Pressed
Bigs
Car
Button
Someone
Watches
Iphone
Things
Watch
Ads
Think
Took
Buttons
Thinking
Friend
Pulled
Cause
Ran
Uber
Causes
Turning
Upside

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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
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Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?
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Own your dreams. There is no better way to make them happen.
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If you're not the best in the world at what you do, then you have to get better.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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If you want to dig a big hole, you need to stay in one place.
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An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
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The combination of passion and art is what makes someone a linchpin.
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Treat different people differently. Anything else is a compromise.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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Your best customers are worth far more than your average customers.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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