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While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Certain
May
Reason
Made
Something
Yesterday
Believe
Succeed
Way
Tomorrow
Money
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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If you're not the best in the world at what you do, then you have to get better.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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