Quote

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
People
Confidence
Computer
Opportunity
Defensive
Sense
Computers
Action
Remarkable
Given
Marketing
Done
Defeat
Always
Actions

More quotes by Seth Godin

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believe that giving up is the same thing as being realistic.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
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The market and the consumer and idea trump the system.
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Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
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If you can’t state your position in eight words, you don’t have a position.
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All Marketers are liars tell stories.
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Own your dreams. There is no better way to make them happen.
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In our desire to please everyone, it's very easy to end up being invisible or mediocre.
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
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No organization ever created an innovation. People innovate, not companies.
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What people are afraid of isn't failure. It's blame. Criticism.
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Surprise comes from defying expectations.
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If you can't sell to 1 in 1000, why market to a million?
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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Don’t be different just to be different. Be different to be better.
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How was your day? If your answer was fine, then I don't think you were leading.
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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I see things differently when I'm focused on opening doors for other people, and more often than not, my doors are opened as well.
Seth Godin