Quote

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Given
Marketing
Done
Defeat
Always
Actions
People
Confidence
Computer
Opportunity
Defensive
Sense
Computers
Action
Remarkable

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Go ahead, do something impossible.
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
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School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen by a black-box process, but because they worked hard enough to reach them.
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Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
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If you want to dig a big hole, you need to stay in one place.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
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Good marketers tell a story.
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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
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Self sufficiency appears to be a worthy goal, but it's now impossible if you want to actually get anything done. All our productivity, leverage and insight comes from being part of a community, not apart from it. The goal, I think, is to figure out how to become more dependent, not less.
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Busy does not equal important. Measured doesn't mean mattered.
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Competence is no longer a scarce commodity.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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Habits are where our lives and careers and bodies are made.
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The innovator creates a business where they are making money, even when they sleep.
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
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But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.
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Either you defend the status quo, or you invent the future.
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More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.
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