Quote

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Action
Remarkable
Given
Marketing
Done
Defeat
Always
Actions
People
Confidence
Computer
Opportunity
Defensive
Sense
Computers

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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
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The application process changes the list of who applies. Your applicants reflect your methods.
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
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When kids grow up wanting to be you, you matter.
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Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.
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It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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The first rule of doing work that matters: Go to work on a regular basis.
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Don’t do it because it’s your job, do it because you can.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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Competence is the enemy of change!
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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Not adding value is the same as taking it away.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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The problem with requiring people to be loud and angry to get things done is that you're now surrounded by people who are loud and angry.
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Content Marketing is all the Marketing that's left.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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