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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
People
Confidence
Computer
Opportunity
Defensive
Sense
Computers
Action
Remarkable
Given
Marketing
Done
Defeat
Always
Actions
More quotes by Seth Godin
Things that look like shortcuts are actually detours (disguised as less work).
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
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At the heart of art is learning to see
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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As long as you want to please everyone, you won't please anyone.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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If you could do tomorrow over again, would you?
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
Seth Godin
Someone can always do your job a little better or faster or cheaper than you can.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
Seth Godin