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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Given
Marketing
Done
Defeat
Always
Actions
People
Confidence
Computer
Opportunity
Defensive
Sense
Computers
Action
Remarkable
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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Not adding value is the same as taking it away.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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Tell your lizard (brain) to shut up.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Your generosity is more important than your perfection.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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Plans are great, but missions are better.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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If you want customers to hear about you, make something worth talking about.
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
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