Quote

No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Make
Watches
Think
Watch
Thinking
Cause
People
Causes
Change
Back
Come
Smile
Way
Behavior

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By the time there is a case study about your industry, you are already too late.
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If you can't make money from attention, you should do something else for a living.
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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The first step to getting good is admitting that you aren't (yet).
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Too often, we don't give people the opportunity to fill in the blanks.
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Don't create for the masses. Create for the people who are your kind of weird.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
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The job is not your work what you do with your heart and soul is the work.
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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Play a new game, not the older game but faster.
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The cost of being wrong is less than the cost of doing nothing.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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You can game the social media in the short run, but not for long.
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Content marketing is the only marketing left
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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A brand that stands for what all brands stand for stands for nothing much.
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Be personal. Be relevant. Be specific.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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