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Cheap is the last refuge of a product developer or marketer who is out of great ideas.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Cheap
Refuge
Product
Products
Lasts
Marketer
Last
Developer
Ideas
Marketers
Great
Developers

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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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Just because the tide is out, doesn't mean there is less water in the ocean.
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What you do for a living is not be creative, what you do for a living is ship.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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Don’t be different just to be different. Be different to be better.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Be bold, make mistakes, learn a lesson, and fix what doesn't work.
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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The enemy of creativity is fear.
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Soon is not as good as now.
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Go ahead, do something impossible.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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Don't create for the masses. Create for the people who are your kind of weird.
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