Quote

You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Value
Values
Means
Others
Hard
Mean
Charge
Easily

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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
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Too often, the person who wrecks our work is us.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
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But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.
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The problem with requiring people to be loud and angry to get things done is that you're now surrounded by people who are loud and angry.
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One key to moving forward is knowing what to leave behind.
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The only path to amazing runs directly through not-yet-amazing
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
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More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
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A brand that stands for what all brands stand for stands for nothing much.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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Your best customers are worth far more than your average customers.
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The cost of being wrong is less than the cost of doing nothing.
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Learning is not done to you, it is something you choose to do.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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The job is not your work what you do with your heart and soul is the work.
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