Quote

You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Charge
Easily
Value
Values
Means
Others
Hard
Mean

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We are too focused on avoiding criticism and not enough on making a difference.
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You don't need more time in your day. You need to decide.
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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Skepticism doesn't help you hear.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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Excellence isn't about meeting the spec, it's about setting the spec.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
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School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen by a black-box process, but because they worked hard enough to reach them.
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Just because the tide is out, doesn't mean there is less water in the ocean.
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Art changes posture and posture changes innocent bystanders.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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Not adding value is the same as taking it away.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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A big part of doing your work is defending your time and your attention so you can do your work.
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If you don't require the journey to be easy or comfortable or safe, you can change the world.
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It's uncomfortable to challenge the status quo.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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