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We are leaving the industrial economy and entering the connection economy.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Connections
Leaving
Economy
Industrial
Entering
Connection

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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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Don't create for the masses. Create for the people who are your kind of weird.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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Catering to the passionate is exactly what you should do.
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The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else.
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All Marketers are liars tell stories.
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Art is a personal act of courage, something one human does that creates change in another.
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
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If you don't require the journey to be easy or comfortable or safe, you can change the world.
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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Good marketers tell a story.
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People talking about you is far more effective than talking about yourself.
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