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You cannot buy your way to share of voice today you cannot buy attention anymore.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Cannot
Today
Way
Anymore
Share
Attention
Voice

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Competence is no longer scarce.
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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Surprise and delight and connection are remarkable.
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When kids grow up wanting to be you, you matter.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
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If you want to dig a big hole, you need to stay in one place.
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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Popular is not the same important, or often, not the same as good.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
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Successful people are successful for one simple reason: they think about failure differently.
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Playing safe is very risky.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
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The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
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Content Marketing is all the Marketing that's left.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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