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You cannot buy your way to share of voice today you cannot buy attention anymore.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Today
Way
Anymore
Share
Attention
Voice
Cannot

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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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Go ahead, do something impossible.
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If you can't make money from attention, you should do something else for a living.
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Don't wait to be picked. Pick yourself.
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An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
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In other words, If you don't take action, you won't get any results You are not your resume, you are your work
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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People are not afraid of failure, they're afraid of blame.
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A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
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Just because the tide is out, doesn't mean there is less water in the ocean.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
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The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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When the room brightens when you walk in, you matter.
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There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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The combination of passion and art is what makes someone a linchpin.
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