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You cannot buy your way to share of voice today you cannot buy attention anymore.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Cannot
Today
Way
Anymore
Share
Attention
Voice

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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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Excellence isn't about meeting the spec, it's about setting the spec.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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Communication is the transfer of emotion.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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The habit of doing more than is necessary can only be earned through practice.
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Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.
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If the game is designed for you to lose, don't play that game. Play a different one.
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Go ahead, do something impossible.
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Someone can always do your job a little better or faster or cheaper than you can.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
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