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More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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In nearly every case, trying to lead everyone results in leading no one in particular.
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Care. Care more than you need to, more often than expected, more completely than the other guy.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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Success brings with it the fear of blowing it. With more to lose, there's more pressure not to lose it.
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Good marketers measure.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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I define anxiety as experiencing failure in advance.
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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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Everyone is not your customer.
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All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.
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The market and the consumer and idea trump the system.
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Shame must be accepted to be effective.
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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Art changes posture and posture changes innocent bystanders.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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