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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Next
Best
Way
Make
Mostly
Mark
Choices
Difficult

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Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.
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How was your day? If your answer was fine, then I don't think you were leading.
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Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
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The only purpose of customer service is to change feelings.
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Treat different people differently. Anything else is a compromise.
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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It's uncomfortable to challenge the status quo.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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Too often, we don't give people the opportunity to fill in the blanks.
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Quit or be exceptional. Average is for losers.
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What evidence would you need to see to change your mind about this?
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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Just start. Start now. Fail often. Enjoy the ride.
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The job is not your work what you do with your heart and soul is the work.
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Leadership is a choice. It's the choice not to do nothing.
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