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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Choices
Difficult
Next
Best
Way
Make
Mostly
Mark
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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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Competence is the enemy of change!
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it no one knew about it it was a complete and total failure.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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Genius is the act of solving a problem in a way no one has solved it before.
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Busy does not equal important. Measured doesn't mean mattered.
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Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over
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The way to get unstuck is to start down the wrong path, right now.
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
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More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.
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The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
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Making promises and keeping them is a great way to build a brand.
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Too often, we don't give people the opportunity to fill in the blanks.
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