Quote

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Relationships
Brave
Charismatic
Jobs
Persistent
Often
Involves
Persons
Quick
Person
Consistent
Marketing
Clever

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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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Fear for a linchpin is a clue that you're getting close to doing something important.
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If you can't sell to 1 in 1000, why market to a million?
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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A big part of doing your work is defending your time and your attention so you can do your work.
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By the time there is a case study about your industry, you are already too late.
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All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
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If you hear my idea and dont believe it , thats not your fault its mine.
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Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.
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Be bold, make mistakes, learn a lesson, and fix what doesn't work.
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