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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Brave
Charismatic
Jobs
Persistent
Often
Involves
Persons
Quick
Person
Consistent
Marketing
Clever
Relationships
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Competence is the enemy of change!
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If you can't sell to 1 in 1000, why market to a million?
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All Marketers are liars tell stories.
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Surprise and delight and connection are remarkable.
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There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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It's clearly more fun to make the rules than to follow them.
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Tell your lizard (brain) to shut up.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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One key to moving forward is knowing what to leave behind.
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We're all born creative, it takes a little while to become afraid.
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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
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You don't win an Olympic gold medal with a few weeks of intensive training.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
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If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
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