Quote

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Persons
Quick
Person
Consistent
Marketing
Clever
Relationships
Brave
Charismatic
Jobs
Persistent
Often
Involves

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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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Popular is not the same important, or often, not the same as good.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
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Just start. Start now. Fail often. Enjoy the ride.
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The way you feel about giving money to good causes has a lot to do with the way you feel about money.
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Just because the tide is out, doesn't mean there is less water in the ocean.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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Habits are where our lives and careers and bodies are made.
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All Marketers are liars tell stories.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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Someone can always do your job a little better or faster or cheaper than you can.
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Your generosity is more important than your perfection.
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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Great work is the result of seeking out tension, not avoiding it.
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