Quote

Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Easily
Foundation
Progress
Trust
Future
Lousy
Guessing
Wasted
Precious

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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
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As soon as we associate reading with a test, we've missed the point.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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The world is begging for you to lead.
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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Ideas that spread win.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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You can't win by being more average than average.
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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
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Soon is not as good as now.
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The conversation is happening about your brand whether you're a part of it or not.
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Say what you believe and see who follows.
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Plans are great, but missions are better.
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