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Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Easily
Foundation
Progress
Trust
Future
Lousy
Guessing
Wasted
Precious

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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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What people are afraid of isn't failure. It's blame. Criticism.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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Successful people fail often, and, worth noting, learn more from that failure than everyone else.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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When your art fails, make better art.
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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Just because something is easy to measure doesn't mean it's important.
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It's clearly more fun to make the rules than to follow them.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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The job is not your work what you do with your heart and soul is the work.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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The answer to the question where do good ideas come from is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.
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The cost of being wrong is less than the cost of doing nothing.
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You can use social media to turn strangers into friends, friends into customers and customers into salespeople.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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