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If the game is designed for you to lose, don't play that game. Play a different one.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Game
Loses
Games
Play
Different
Designed
Lose

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A brand that stands for what all brands stand for stands for nothing much.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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Content Marketing is all the Marketing that's left.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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I see things differently when I'm focused on opening doors for other people, and more often than not, my doors are opened as well.
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The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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In our desire to please everyone, it's very easy to end up being invisible or mediocre.
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The way to get unstuck is to start down the wrong path, right now.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
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Your generosity is more important than your perfection.
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