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Competence is no longer scarce.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Longer
Scarce
Competence

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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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Not only are bloggers suckers for the remarkable, so are the people who read blogs.
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The person who fails the most wins.
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What you do for a living is not be creative, what you do for a living is ship.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
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If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
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Mass attention is almost unattainable and it's not clear that you want it.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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A brand that stands for what all brands stand for stands for nothing much.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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Too often, we don't give people the opportunity to fill in the blanks.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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