Quote

Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Spend
Tribes
Leader
Organizations
Two
Crowd
Without
Marketing
Different
Crowds
Things
Communication
Time
Organization
Assemble
Smart
Tribe

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If you hear my idea but don't believe it, that's not your fault it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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You don't have to settle. It's a choice you get to make every day.
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Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.
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If the game is designed for you to lose, don't play that game. Play a different one.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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You gain converts by winning at something the existing provider didn't think was so important.
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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
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The world is begging for you to lead.
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People are not afraid of failure, they're afraid of blame.
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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Habits are more powerful than fears.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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There's no map for being an artist.
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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