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When you can swim, who cares how deep the water is?

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Swim
Deep
Water
Care
Cares

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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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Positive thinking is hard. Worth it, though.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
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No one is as smart as all of us.
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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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The enemy of creativity is fear.
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There's no map for being an artist.
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Your best customers are worth far more than your average customers.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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Habits are where our lives and careers and bodies are made.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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