Quote

Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Gold
Ready
Forever
Eager
Work
Pot
Every
Rainbow
Think
Heroic
Thinking
Scale
Scales

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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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The combination of passion and art is what makes someone a linchpin.
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Many people believe that great designers get great clients. It's the other way around.
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Leadership is a choice. It's the choice not to do nothing.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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Surprise and differentiation have far more impact than noise does.
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The problem with holding a grudge is that your hands are then too full to hold onto anything else. It might be the competition or a technology or the lousy things that someone did a decade ago. None of it is going to get better as a result of revisiting the grudge.
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It takes three years to be an overnight success, sometimes more.
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A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
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The only path to amazing runs directly through not-yet-amazing
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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If you're not the best in the world at what you do, then you have to get better.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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