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Evolution is the most popular way we have for dealing with change.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Evolution
Change
Way
Dealing
Popular

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A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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Just because something is easy to measure doesn't mean it's important.
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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
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Plans are great, but missions are better.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
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The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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Someone can always do your job a little better or faster or cheaper than you can.
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If the game is designed for you to lose, don't play that game. Play a different one.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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Successful people fail often, and, worth noting, learn more from that failure than everyone else.
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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