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Mass attention is almost unattainable and it's not clear that you want it.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Mass
Almost
Clear
Attention
Unattainable

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Good marketers measure.
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If you can influence the outcome, do the work. If you can't influence the outcome, ignore the possibility. It's merely a distraction.
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Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.
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The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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Not only are bloggers suckers for the remarkable, so are the people who read blogs.
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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