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Mass attention is almost unattainable and it's not clear that you want it.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Attention
Unattainable
Mass
Almost
Clear
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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All the good things in my career are a direct descendant of what I did and learned at # camp
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Habits are more powerful than fears.
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You don't win an Olympic gold medal with a few weeks of intensive training.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Don’t be different just to be different. Be different to be better.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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Think big. Start small.
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Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
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People are not afraid of failure, they're afraid of blame.
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Art changes posture and posture changes innocent bystanders.
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Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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If you can raise money, you're never going to have trouble getting a job.
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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
Seth Godin
