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Be bold, make mistakes, learn a lesson, and fix what doesn't work.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Work
Make
Bold
Lesson
Mistakes
Lessons
Mistake
Learn
Doesn

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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
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Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.
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Big ideas are little ideas that no-one killed too soon.
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Marketing begins before the product is launched.
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Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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Here's the thing: The book that will most change your life is the book you write.
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What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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I define anxiety as experiencing failure in advance.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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Too often, we don't give people the opportunity to fill in the blanks.
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More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.
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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
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Competence is the enemy of change!
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Facts are irrelevant. What matters is what the consumer believes.
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