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The first step toward becoming extraordinary is, of course, to stop being ordinary.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Firsts
Step
First
Toward
Ordinary
Becoming
Steps
Stop
Courses
Course
Extraordinary
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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Just about anything worth doing is worth doing better.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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Your generosity is more important than your perfection.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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If you want customers to hear about you, make something worth talking about.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
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It's possible that your next frontier isn't to get more efficient, it's to get more brave.
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The YouTube video maker gets more out of making a video than you get out of watching it.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked quit waiting for someone to give you permission quit waiting for someone to say you are officially qualified... and pick yourself.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
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We are too focused on avoiding criticism and not enough on making a difference.
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Many people believe that great designers get great clients. It's the other way around.
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Facts are irrelevant. What matters is what the consumer believes.
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