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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
World
Neighborhood
Changing
Promise
Sense
Makes
Change
Hard
Work

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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
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When the room brightens when you walk in, you matter.
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Teaching young people to sell is a priceless gift.
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Little changes cost you. Big changes benefit you by changing the game, but only if you go first.
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Evolution is the most popular way we have for dealing with change.
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You don't win an Olympic gold medal with a few weeks of intensive training.
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You don't need a new plan for next year. You need a commitment.
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Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
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By the time there is a case study about your industry, you are already too late.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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The enemy of fear is creativity.
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Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
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You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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Courage doesn't always involve physical heroism in the face of death. It doesn't always require giant leaps worthy of celebration. Sometimes, courage is the willingness to speak the truth about what you see and to own what you say.
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