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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
World
Neighborhood
Changing
Promise
Sense
Makes
Change
Hard
Work

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Art is what we do when we're truly alive.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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If you want to get in shape, go to the # gym every single day, change your clothes and take a shower. If you can do that every single day for a month, pretty soon you'll start doing something while you're there.
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People rarely buy what they need. They buy what they want.
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
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Art changes posture and posture changes innocent bystanders.
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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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You don't need a new plan for next year. You need a commitment.
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