Quote

Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Goal
Tactics
Persistence
Using

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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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The best marketing strategy is to destroy your industry before your competition does.
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All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
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Finding new ways, more clever ways to interrupt people doesn't work.
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If you are afraid to write or edit or assemble or disassemble, you are merely a spectator. And you are trapped, trapped by the instructions of those you've chosen to follow. Twenty people in the field and eighty thousand in the stands. The spectators are the ones who paid to watch, but it's the player on the field who are truly alive.
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Set up a life you don't need to escape from.
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The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
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Average feels safe but it's not. It's invisible.
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Mass attention is almost unattainable and it's not clear that you want it.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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Don't create for the masses. Create for the people who are your kind of weird.
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