Quote

Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Tactics
Persistence
Using
Goal

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If you want to dig a big hole, you need to stay in one place.
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You can game the social media in the short run, but not for long.
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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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It's possible that your next frontier isn't to get more efficient, it's to get more brave.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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If you don't require the journey to be easy or comfortable or safe, you can change the world.
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But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.
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Shame must be accepted to be effective.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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Big ideas are little ideas that no-one killed too soon.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
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You gain converts by winning at something the existing provider didn't think was so important.
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Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.
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If you measure it, it will improve.
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Own your dreams. There is no better way to make them happen.
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The only path to amazing runs directly through not-yet-amazing
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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When kids grow up wanting to be you, you matter.
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