Quote

Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Tactics
Persistence
Using
Goal

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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
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We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
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Figure out the people part and the technology gets a whole lot simpler.
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You don't need a new plan for next year. You need a commitment.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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The resistance is not something to be avoided, it's something to seek out.
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If you want to be a leader, go lead
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More time [to decide] without more information just creates anxiety, not insight.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
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The innovator creates a business where they are making money, even when they sleep.
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