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Set up a life you don't need to escape from.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Need
Needs
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Life
Ingenious
Tribes
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Inspirational

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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen by a black-box process, but because they worked hard enough to reach them.
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Competence is the enemy of change!
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A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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Saying no to loud people gives you the resources to say yes to important opportunities.
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Somewhere in the world, someone is doing something that you decided couldn't be done.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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No one knows more about the way you think than you do.
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We're all born creative, it takes a little while to become afraid.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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The instinct to produce great work doesn't require a fancy notebook.
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If you don't require the journey to be easy or comfortable or safe, you can change the world.
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There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
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Care. Care more than you need to, more often than expected, more completely than the other guy.
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All Marketers are liars tell stories.
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Either you defend the status quo, or you invent the future.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
Seth Godin