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What we most need in our lives, though, is something worth doing, worth it because we care.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Worth
Though
Lives
Care
Need
Needs
Something

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You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
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Be relentlessly generous, without focusing on when it will come back to you.
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You can't win by being more average than average.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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It's uncomfortable to challenge the status quo.
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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Treat different people differently. Anything else is a compromise.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
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You gain converts by winning at something the existing provider didn't think was so important.
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Habits are where our lives and careers and bodies are made.
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