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What we most need in our lives, though, is something worth doing, worth it because we care.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Worth
Though
Lives
Care
Need
Needs
Something
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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Catering to the passionate is exactly what you should do.
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Too often, the person who wrecks our work is us.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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Surprise and differentiation have far more impact than noise does.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
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Art is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better.
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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Don't waste time looking for a better pencil: learn to write better.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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